There two main behavioural learning theories that are used by psychologists to determine the learning process which is compromised or changed due to external factors. Classical conditioning is when a personal learns through the association with something else. For example a brand logo to which we associate with said brand. However relativity is the key as the information may change over time but to be ineffective to us an understanding must be made, For example what is expected of you as you grow up. http://www.eruptingmind.com/pavlov-classical-conditioning-theory/ stumbled over the website and although somewhat basic found it informing. Have a look!!
Operant condition is the process to which learning is encouraged and enhanced by a reward system. I feel as though this would be best suited for primary and higher education students. The ignorance of children mean that they can be rather easy to amuse therefore would appreciate a point scheme and reward system. Like that of people in further education they tend to still enjoy learning and proceeding to a university level show you are on a certain path so through reward it would be appreciation for wanting to do better. Many supermarkets and retails have adopted this operant condition through using a points system...basically the more you shop the more reward. This holds a basis for people to return to a certain brand or store as they know it will be more beneficial to them in the long run.
This also shows how Conditioned associations are vital when it comes to ensuring the development in brand equity. Through a brand having stable and positive association a customer will remember this and enhance their brand loyalty in the trust that they will not be let down.
When a brand has an association with something people combine the two aspects to create the product
The top end designer brand Fendi is associated with elegance and grace:






Memory Process
There is a process to which the human mind receives and sorts information.

Music from when we were younger (old “skool tunez” as I like to call them hehe) brings a sense of remembrance and reminisce. I always found it fascinating how many of my friends could easily write down the lyrics to their 10 favourite songs by heart, but ask them to try remembering their favourite page from a book!! It’s our acceptance of the feeling the listening of the music gives us and is therefore arguably programmed into us. Like that of a famous quote that brings special meaning can be recited without thinking about it. This shows how things that are familiar to us can easily desensitise us to do and remember things naturally.
When we feel nostalgic our moods can be heightened depending on whether the association is negative or positive. Ideals a nostalgic type of advert would life someone’s senses resulting in them wanting to treat them self to the product at hand. Also on a more personal level our body language and the way in which we approach those around us may change, if a bad memory occurs there body language may change by their arms becoming crossed and seem distant as they ponder on said memory.

Brill - best one yet
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