It portrays how ones surrounding can depict their personalities and sometimes gel to a group of others like them, whether that be determined on the way in which they act or if their dress sense is categorised in an established group. It’s human nature to want to feel as though you belong so through individuals containing themselves in certain groups they not only stand stronger in their beliefs but no there is reference out there that there are others like them. These groups can be defined through education, work and even friendships. Whether in a negative or positive way group dynamics have the strength to thoroughly affect a person’s behaviour.
“We are all social animals” (Solomon 2006) through the observations amongst the group you are in you depict the way in which you should talk act and dress which can be argued takes away from personality. When considering purchases and recreational activities people sometimes look to their group for inspiration. Stanley Cohen’s Moral panics suggest that media can take a somewhat minor issue that has been made public knowledge and create an unjustly stigma around it, causing the public to be anxious and disconcerted due to the in-depth study of the theory in previous years it was clear how the devaluation of the Burberry brand and the creation if this moral panic effect social standing for both “Chavs” and those who enjoyed the brand.. "Chavs are often mentioned with regard to asbos and anti-social behaviour” http://news.bbc.co.uk/1/hi/education/4091478.stm. As “chavs” started to emerge the media portrayed them as being uneducated thieves resulting in many pubs banning them from their establishments as a way to cut down on crime. This also added to the brand devaluation of Burberry as, “The individual feels as though the purchase of a particular brand will show others how he or she wants to be”,( Solomon 2006). As a key component to being a “chav” was wearing as much fake Burberry as possible.
The Third Wave was an experiment to which the recreation of Nazi Germany and the Holocaust played a big part in an American history class. It was conducted by history teacher Ron Jones. It took place at Cubberley High School in Palo Alto, California, in 1969. Jones, unable to explain to his students why non Nazi German citizens sat back and watched all the pain and suffering of the people around them he instead decided to show them the best way he could, actively showing them. Jones said that at first he concentrated on simple things such as discipline, Jones named the movement "The Third Wave," (third wave always hits the strongest) concluding children from all over the school got involved and wanted to understand more. It was also clear that they would rather e part of a group rather than the odd one out. It was later turned into a one of TV special, fictional novel and later a feature film.
You need to proof read this it is full of typos. That said it is interesting reading - partiuclarly the stuff on Ron Jones
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