WHAT DO YOU SEE!!
There are no rules in perception, what I view as being wrong another may view in an oppositional way but to dictate who is right or wrong is almost impossible as every individual views different things in different ways. It’s like spotting clouds, trying to familiarise them with shapes. In business applying this to practice can be quite tricky. When appealing to a certain audience their will always be individuals who perceive your product different to others. Although with stereotypes there is no smoke without fire we have to understand that each person is an individual.
We were given a pallet of different colours and asked to produce names for each colour whilst trying to appeal to a target audience. In this instance my groups target audience was the "silver surfers" (the over 50's). We had to incorporate our knowledge we gained through spending time with older family members and the perception we gain of other over 50's around us. Whilst discussing the various names for the colours we received we found that through naming colours relating to things they like and enjoy doing would relate to them best. Taking walks through scenic green areas and their love of pets also came into play whilst defining the perfect word to describe our colours.
We named this colour "parlour pink" as our perception of older ladies suggested that they enjoyed going to the parlour or saloon as part of their social routine. It also has a suggestive powder scent which not only appeals to the visual sense but also our sense of smell!! Adverts do this quite a lot especially in food and hair adverts. We also associate certain colours and patterns with things we have become familiar with through social and cultural context. M&S do this well through adding a sensual layer on top! The steam that rises from the food also gives an aromatic feel. Click this link to see exactly what I mean...
There are no rules in perception, what I view as being wrong another may view in an oppositional way but to dictate who is right or wrong is almost impossible as every individual views different things in different ways. It’s like spotting clouds, trying to familiarise them with shapes. In business applying this to practice can be quite tricky. When appealing to a certain audience their will always be individuals who perceive your product different to others. Although with stereotypes there is no smoke without fire we have to understand that each person is an individual.
We were given a pallet of different colours and asked to produce names for each colour whilst trying to appeal to a target audience. In this instance my groups target audience was the "silver surfers" (the over 50's). We had to incorporate our knowledge we gained through spending time with older family members and the perception we gain of other over 50's around us. Whilst discussing the various names for the colours we received we found that through naming colours relating to things they like and enjoy doing would relate to them best. Taking walks through scenic green areas and their love of pets also came into play whilst defining the perfect word to describe our colours.
We named this colour "parlour pink" as our perception of older ladies suggested that they enjoyed going to the parlour or saloon as part of their social routine. It also has a suggestive powder scent which not only appeals to the visual sense but also our sense of smell!! Adverts do this quite a lot especially in food and hair adverts. We also associate certain colours and patterns with things we have become familiar with through social and cultural context. M&S do this well through adding a sensual layer on top! The steam that rises from the food also gives an aromatic feel. Click this link to see exactly what I mean...
Two good postings. Well done on cracking the technology.You will need to build up the theory side of this over time
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